Usher - No Limit ft. Young Thug

Producer : Usher

Title : No limit ft. Young Thug

Date: 8 Aug 2016

Time : 3 minutes 56 seconds

                  

Summary: This music clip I chose was Usher - No Limit. The music video was sang by two men called Usher who is known as a R&B and Hip Hop artist and Young Thug who is known as a Hip Hop artist. The music video is about there being "no limit" and that you shouldn't let anything or anyone get in your way of achieving the greatest.

Type of Video:  This video is a performance based clip. The reason why I say this is because the music video involves a lot of dancing. The theme portrayed is having hope and faith. The reason why I say this is because in the clip what is denoted in the music video is black men. So due to this I feel as if Usher had a hidden message which is that even though you are black, you can fulfil every dream possible, you shouldn't let the skin of your colour do harm and you're not alone, we should unite together and achieve the greatest.

Representation: I would say that Usher is represented to be a great role model as he believes in equality and giving people who are less fortunate a chance to experience being in a music video for them to get a better understanding and knowledge. The reason why I say this due to the fact that he starred dancers who are younger and are also known dancers on Instagram and perhaps due to them going viral, Usher recognised them and decided to put them in his music video.

Lip Syncing: In this music video lip syncing was used due to the fact that he is dancing throughout the whole music video. The reason of this could be because it is a way for the music video to be cleaner and sharp. 

Target Audience: By looking at this clip, I feel as if the target audience is both male and females whose age is ranging from 10-24 years old. The reason why I say this is because this is the age where you would start to think about what you want to be when you're older and also where you start to make a move on your goal in life. Even though I feel as if Usher is targeting both gender I feel as if he is targeting males more due to the fact that he only included males in his music video. So due to that being denoted I feel as if Usher wrote this song out of his experience in his music industry. I feel as if he had a bad experience which could have led him to failing in the music industry, however, something positive happened which lead him to the riches. So due to this I feel like his target audience are encouraged to buy his record as it has a message, the music video is lively and it involves dance moves that are viral and lastly it includes teenagers.

Technological Aspects: During the music clip the camera angles, editing techniques and shots are repetitive. The video starts off with a wide shot which was edited into the music video with a dissolve effect to give us an insight of the location and then from then it cuts away to a close up visual shot of Ushers jewellery. From "0:30-1:00" there was a use of continuity match on action editing which made the transitions smooth. These cutting pace of the shots are fast, which makes it look more professional and clean. For majority of the music video the angles used were levelled, so in this way they are able to fit everyone into the shot. At "1:23-1:25" there was a use of a cut in shot which was shown using a pan movement. At "2:19-2:26" the effect slow motion was used. At "1:54-1:56" there was a use of a handheld movement. Throughout the music video the cutting speed was very fast which made the music video look livelier. Lastly at "3:03" there was a use of a special effect which made the shot vibrate. At the beginning of the music video, the dissolve effect was used  a lot between each clip. This then went with the beat of the song. In addition between 0:00 - 0:18 there was a use of a slow motion editing effect which also made the clips go in time with the song. The cutting speed of the music video was also fast which made it go in time with the dance moves and the song. However, the camera shots varied as different dance moves were made. At some parts of the music video, hand held movement was used which gave the music video more of a effect

Ideas: By looking at this music video, I feel as if I would take ideas. However, I liked the way that the cutting speed was  fast and that there was a lot of camera shots used. In addition when it came to the location, I feel as if I would use a white of black background as it give the artist more attention and if I'm able to get dancers, I feel as if that would look nice. I also want to get hand held movements, but I feel as if the clip would just look messy